Marketing & SEO
How well is your website truly working for you? Do you have the control you are looking for when it comes to your web presence and online sales strategy? Or are you working with a company that isn’t quite satisfying your needs?
BCS has a long and successful history of working with both local and national companies to create and maintain flexible, robust marketing plans that are successful and measured. From email lead management to complete PPC campaigns, BCS will work with you to build, implement, manage and support a comprehensive marketing plan specifically to meet your needs!
What sets BCS apart from other providers is that our approach is both custom tailored to your needs and measured for real-world results. We don’t offer a canned solution to get you in the door and then put your program on auto-pilot. Instead, we work closely with you to construct goals and expectations, and our focus will be on measuring the results to hit these targets.
Online Marketing Solutions
Online marketing, such as Search Engine Marketing (SEM) and Pay Per Click (PPC) solutions are the process of proactively engaging your potential market on their terms — using platforms such as Google and Facebook — to get in front of your target audience and to persuade them to select your company and solutions to solve their problems.
Search Engine Optimization (SEO)
SEO has exploded into a multi-billion dollar industry over the last decade. Simply put, this is the process of working with your website to outperform other websites in any given market — so that your website comes up first. Our comprehensive SEO strategy is designed to improve your web presence but also to provide realistic results based on what we can and cannot do. These processes include, but are not limited to:
- Website Analysis
- Competitor Analysis
- Marketplace assessment/management
- Discussion of Goals/Expectations (What did ‘Steve’ do? What needs to be done?)
- Interview LXP personnel to determine needs
- Website Optimization
- Demographics analysis
- Expanded geography, geotargeting, geomarketing
- Eyeball Analysis
- Create Industry specific targets (conferences, groups, magazine, etc.)
- Create a baseline measurement prior to management
- Tailored plan of action, budget
- Set up project plan and implementation sequence
It’s easy to over promise and vastly under deliver when it comes to SEO services, and this is primarily due to the nature of how SEO works — it is a long term strategy that is cultivated slowly over the course of months and years. This is why we work to help you as the client understand what we’re doing, how we’re doing it, what our realistic goals and successes will look like, and to adjust accordingly along the way.
As social media has become one of the fastest growing areas of online marketing strategies, our approach is to work with our clients to determine what a “social strategy” actually looks like based on their industry, audience, needs and capabilities. We then create solutions based on this criteria to develop a strategy that the client can actually get their arms around.
We provide reputation management services designed to protect your reputation, and to generate leads as a byproduct — as we continue to build a more expansive and positive online presence for your company. This includes focusing on areas such as:
- Google My Business
- Yahoo Local
- Better Business Bureau
- Implementing survey tools for customer feedback
- And many more
Working with our clients typically follows a process that includes:
- Initial planning meeting
- Development of an agreed-upon strategy
- Setup process
- Continuation of ongoing tasks based on budget and project plan
- Accountability – monthly meetings designed to ensure that we are getting results
As a whole, our goal is to work with you to build a successful marketing campaign that makes sense to your company and sales goals, one that can be tangibly measured so that you understand what your marketing dollars are actually contributing to the bottom line. Our consultative approach allows us to flexibly work with you to implement solutions based on the results we are getting throughout the marketing process.
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If you would like to learn more, to engage in a consultation based on your specific requirements, and to receive a customized quote that addresses your organization’s needs, please Contact Us today!
Explore Our Services
Other areas where BCS can help you include: